CPS Performance Appraisal

Sales & Marketing Assistant (Performance-Driven Role)

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View Job Description & KPI targets

Core KPIs: Lead Capture (100%/24h) · Lead Follow-up (≥60%) · Sales Accuracy (≤5% error) · Digital Engagement (≥90% response) · Campaigns on time · Content ≥12/month · Reports 100% · Market feedback ≥1/month · Internal coordination positive.

First 3 months expectations: discipline in tracking, sales contribution, WhatsApp campaigns, improved response times.

Self-Appraisal & KPI Review

Based on CPS Sales & Marketing Assistant responsibility grid

Step 1 of 6 Employee Info

1. Employee Information

Full Name *

Employee ID

Appraisal Period

Reviewer (Role)

Required: Name must be filled before proceeding.

2. Core KPI Performance

KPI Area	Target	Rating (1-5)	Comments / Evidence

⭐ 1=Unsatisfactory, 2=Below, 3=Meets, 4=Exceeds, 5=Outstanding

3. First 3 Months Expectations

4. Core Skills & Competencies

5. Behavioural Competencies

6. Final Review & Sign-off

□ Key Achievements (this period)

□ Areas for Improvement / Action Plan

□ Additional Comments (optional)

Employee Signature (type name)

Appraisal Date

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